Focus on Meaning not on Motivation

About "One in the Universe"

*Mr. Venkat's* company, **One in the Universe**, produces products like saris, shirts, and books, along with personal and corporate coaching. The name signifies that each design is unique and won't be duplicated. He explains that once a sari is produced, its design is destroyed, making it a one-of-a-kind item.

The core of the company's work lies in creating customized saris based on an individual's energy using **sacred geometry**. Mr. Venkat believes that when a person wears these items, they can feel a tangible difference due to the unique, energy-based design.

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The Inspiration and Challenges

The idea for the company was born during the *COVID-19 pandemic**. **Mr. Venkat* wanted to use his knowledge and expertise to contribute to society, helping people get "healed and healthy" while at home. He was inspired by a story he heard about a sick woman who was healed simply by touching Jesus's robe. This led him to research how he could achieve a similar effect with modern technology, leading him to *sacred geometry* as a way to "touch the consciousness and the energy of human beings."

The biggest challenge he faced was the lack of prior data for such a unique product, which made it difficult to earn customer trust. He overcame this by sharing his own personal story as an example. The business started with just one customer, who then brought in many more. He mentioned that it took five years to get to where they are today.

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Team and Advice for Entrepreneurs

*Mr. Venkat* has a small team of three to four people. He prefers a small, high-quality team because he believes in going "deep" rather than "wide."

He offers two key pieces of advice for aspiring entrepreneurs:

1. *Your "why" should be stronger than your competition.*

2. *Focus on meaning over motivation, and purpose over profits.*

He emphasizes that focusing on the *purpose**—the "truth to help contribute to society"—is what keeps him driven, especially during initial periods with low sales and profits. He believes that if you focus on **transformation* over transaction, you will have a long-lasting business.